The first council meeting of Nankang Furniture Brand Alliance was successfully held
On the afternoon of June 18th, the first board meeting of the Nankang Furniture Brand Alliance was held in Home Furnishing Town. Li Qingwei, Director of the District Furniture Industry Promotion Bureau, Shen Chun, Director of the Market Office and General Manager of Kangqi Brand Operation Company, and 17 member enterprises of the Nankang Furniture Brand Alliance attended the meeting.
The meeting mainly reported on the current situation of Nankang furniture brand construction and discussed various ideas and plans to promote brand construction and operation. We discussed the "Management Measures for the Use of the Collective Trademark of" Nankang Furniture ", discussed the" Regional Brand Promotion Plan for Nankang Furniture ", discussed the" Implementation Plan for the "Hundred Cities and Thousand Stores" Strategy of Nankang Furniture ", and shared the" Report on the Training Work of Nankang Furniture Brand Enterprises ".
Representatives of various brand enterprises actively spoke, based on themselves, looked at the industry, expressed their opinions freely, and offered suggestions, which broadened the thinking and consensus for the next step in the construction of the Nankang furniture brand, and laid the foundation for the solid implementation of various work.
Li Qingwei, Director of the District Furniture Industry Promotion Bureau, said after listening to the opinions and suggestions of various brand enterprises, that the establishment of the Nankang Furniture Brand Alliance is an important strategy for Nankang Furniture to develop together and enhance brand competitiveness. How to better build the Nankang furniture brand, enhance brand awareness and influence is an important goal and task at present.
We need to make efforts from the following aspects: firstly, we need to reach a consensus on development and firmly adhere to the path of brand development. The second is to focus on promoting the implementation of strategic goals such as 100 cities and 1000 stores, and use high-end platforms such as Fantastic Home to create the Nankang Furniture Brand Image Hall. The third is to increase publicity and strengthen brand awareness and exposure through various effective channels. Fourthly, Nankang furniture brand enterprises should raise awareness, closely follow the various ideas of brand construction and operation, and make good use of various policies. Fifth, the board members of the brand alliance should have a sense of responsibility, fully play a leading role, communicate more, be brave in expressing opinions and suggestions, and work together. By uniting our hearts and going out together, Nankang Furniture has great potential for the future.
The establishment of the Nankang Furniture Brand Alliance Council is mainly to assist Kangqi Company in managing the brand operation and external promotion activities of the Nankang furniture collective trademark, and to participate in discussions on the development ideas and directions of the Nankang furniture brand. We encourage brand alliance enterprises to actively participate in brand building and make many suggestions. Through this meeting, a bridge was established between alliances and enterprises, as well as between enterprises. This requires our brand alliance enterprises to take responsibility, not forget their original intention, work together to improve product quality, strengthen service awareness, and jointly promote the Nankang furniture brand to go global.
Ganzhou Xingbang Furniture Co., Ltd. is a professional home and furniture enterprise with integrated capability in furniture design, research and development, manufacturing and sales. | CONTACT 138-2216-7366 Address:Next to Yuzhu Wood Market,Furniture Industry Park,Longling Town,Nankang District,Ganzhou City,Jiangxi Province sales@xingbangfurniture.com | 
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